Improve you Social Media posts!

This is my first blog post in a little while, but I had a really busy end of 2016 and beginning of 2017 so I can't complain! Having seen a rise in the popularity of .gifs recently, I wanted to write up a few thoughts on using them in your social media.

It is a proven fact that social media posts with images perform better than posts without any image. The old saying 'a picture is worth a thousand words' really applies when it comes to social media, as it helps communicate your message in the shortest time possible. With recent updates to many social media platforms, the age-old gif format is coming back in to popularity, and for good reason!

If a picture is worth a thousand words, a GIF is worth 10,000. GIFs are a mini-vehicle for storytelling, capturing emotions, and communicating them in a concise way that words and pictures alone cannot.
— Joe Puglisi, Buzzfeed’s senior creative strategist

Animated .gifs

This is where animated .gifs come in. From a short almost-video, to the subtlest moving image, a .gif does everything an image does except more. It will stand out from other images immediately and can present more information than an image can.

Increase in engagement when .gifs are used

Marketing Sherpa study of Dell’s email newsletter

What is a gif? A gif is basically a series of images, that appear one after the other over a set amount of time. This can be a short slideshow or a series of images that create the illusion of movement. The great thing about gifs from a technical standpoint is that they are much smaller in size than videos, so they are great for mobiles. As a major amount of social media browsing is done on mobiles, this gives them a massive edge over videos too as they will load faster and not use enormous amounts of data.

So without further ado, here are five ways gifs can help your social media.


A handsome guy showing off

A handsome guy showing off

Showcase your brand

Gifs are a great way to advertise your brand. They are inherently fun and playful, so they will be much more memorable than a static image. They can be used to convey anything from your logo animating in and out, to introducing new staff members to your audience! With a video you need to consider a great deal of content and audio so the video has a point, a gif can literally be a couple of seconds long to go with a sentence, meaning it can be produced far quicker and cheaper. This also makes it ideally suited for social media!


Advert created for my own social media

Advert created for my own social media

Advertise a product

On social media, people can really be turned off by 'sales-ey' advertising. Gifs can be a fun way of getting across a sales message that will be much more fun than a normal advert. You could make the product message jump off the screen, or show more of the products features. 

Showing your product in action, or even just different angles could make the difference between 1 share and 100 shares.


Gif_is_worth_10000_Words_blackwolf_creative

Be informative

If you have to explain a process or inform your audience of anything, gifs are ideal as they can show far more than an image could. The trick to a great social media post is one that grabs the attention, and can be understood in the shortest time possible.

In using this using this you can make even the driest statistics fun and engaging for your audience!

Eye-tracking studies show internet readers pay close attention to information-carrying images. When the images are relevant, readers spend more time looking at the images than reading text on the page
— www.nngroup.com/articles/photos-as-web-content/

An image created for use in a clients product UI

An image created for use in a clients product UI

Illustrate an action

Gifs can be great when used to illustrate an action or instruct your audience to do something. Got an innovative feature on your product? Need people to visit somewhere? A gif would be a perfect eye-catching way of showing exactly what you need them to do.

Gifs are able to convey more tactile motions that  descriptive text ever could and can do this a lot quicker, which means the audience is far more likely to pay attention.

People following directions with text and illustrations do 323% better than people following directions without illustrations.
— http://link.springer.com/article/10.1007%2FBF02765184

A .gif I put together based on a Star Wars quote to share with a fan community I am a member of. May the force be with you!

A .gif I put together based on a Star Wars quote to share with a fan community I am a member of. May the force be with you!

Be fun!

At the end of the day, Gifs are most known for being fun. You can use this to your advantage to be creative with your posts or just be funny. People love funny gifs, and will want to engage with them and share them with other people. 

Gifs are great opportunity to be fun and creative, and can be a great asset to your companies online presence


I used to produce gifs a lot myself a number of years ago alongside flash web banners. However with the rise of mobile devices, they killed off flash banner advertising as flash isn't supported on mobile devices. Having recently seen a number of awesome examples pop-up on my Facebook has reminded me how effective they are. I am now back in full .gif mode, and excited to create animated gifs for anyone that needs them. Give you social media advertising the impact it deserves today!

If you are interested in any of the issues discussed, and would like to speak to me, please feel free to get in touch. You can comment below, email luke@blackwolfcreative.com or even give me a call on 07742 990524.