Blackwolf and the wolf legends of East Anglia

It's going to be a quick post today, I have a lot happening at the moment and over the next few weeks! I can't complain though, it's great to be busy with work and also getting married in less than a week!

This week I wanted to explain why I called myself Blackwolf Creative, as a lot of people have asked! I will give an overview of the reason and explain the logic behind the branding.

Local legends

So firstly, as I am based mainly in East Anglia, I wanted to reflect this in my branding. When I sat down to come up with a name I had a few options. I didn't want to use my last name (Ochrombel) as it is a pain to spell, especially over the phone! I therefore decided to use a name that could reflect my location and also appear creative at the same time.

One of the things that has always fascinated me about King's Lynn and the areas around is the diverse history, especially by the river where I live. There are a lot of local legends interwoven into the history, some may be true and some are so wild that you can't help but remember them! Some of my favourite legends are about the Witches Heart, Devil's Alley, the She-Wolf and Black Prince of Castle Rising, the Grey Wolf of Hunstanton and the Black Shuck. The articles linked will give you an overview about what they are, but they are all fascinating. Devil's Alley is especially close to home as our flat is in the alleyway itself!

All of these different legends and stories made me realise that I wanted to echo this in my branding. After a brainstorming session and some Googling I decided to call myself Blackwolf Creative. The amount of dog and wolf based legends is fascinating, so I decided this was the way I wanted to go. I felt echoing wild local legends gives the brand the right amount of creative energy from the start, and is still personal to me living here.

As Blackwolf Creative develops and grows, I hope to keep reflecting on my brand values and make sure I keep my original vision in sight.

Thanks for reading! For more blog posts about my thoughts on many design related subjects check out:www.blackwolfcreative.com/blog/ 

If you are interested in any of the issues discussed, and would like to speak to me, please feel free to get in touch. You can comment below, email luke@blackwolfcreative.com or even give me a call on 07742 990524.